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Separate the signal from the noise: A major key to strategic foster family recruitment & retention

admin 2023

If you’re in charge of foster family recruitment for your agency, you know that it’s a strategic process that requires careful planning and execution. There is a lot of noise out there when it comes to recruiting foster families — whether it’s misinformation, fear, or simply a lack of awareness about the foster care system.

That’s why it’s so important to use signal data to cut through the noise and find qualified families who are truly interested in fostering. Signal data refers to specific, actionable information that can help you identify potential foster parents who are likely to be successful in their roles.

Here are three ways to use signal data in your foster family recruitment strategy:

Use online analytics to track website traffic and engagement. By analyzing data on website traffic, you can identify which pages or content are most popular with prospective foster parents. This can help you tailor your messaging and approach to better meet the needs and interests of your target audience.

Leverage social media to gather feedback and insights from existing foster parents. By engaging with foster parents on social media, you can learn more about their experiences, challenges, and successes. This can help you identify common themes and issues that you can address in your recruitment efforts.

Collect and analyze data on the characteristics of successful foster families. By identifying common traits and characteristics of successful foster parents, you can develop targeted recruitment strategies that are more likely to attract these types of families.

Keep these things in mind as you work to create a successful recruitment strategy for your agency. By focusing on signal data, you can separate the noise from the actionable information and make more informed decisions about your recruitment efforts.